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The Leader in Early Education and Care®
Hours & Location
M-F 6:30 am-6:00 pm
Accreditation
SEA
Cognia

Make the First Five Years Count

We’re more than a Gainesville daycare. We know how young children learn best, which is why our Balanced Learning® approach combines plenty of purposeful play with nurturing guidance from teachers.
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Our Classrooms & Programs

Our time-tested approach to early childhood education is designed to foster good character and grow social and emotional skills while also building literacy, and math skills.
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Franchise Owners

Heather and Thomas Choi

Hi.  Welcome to Primrose Schools!

We are Heather and Thomas Choi, the proud owners of Primrose School of Buford and Gainesville.

When Heather and I decided to go into business together, we wanted to ensure that whatever goods and services we offered would serve a greater purpose and make an impact in the community.  Our exploration led us down the path of early childhood education, where we ultimately discovered Primrose.  We were inspired by our experiences in raising our children, and the challenges we faced in finding quality care and education.  We knew the immense sense of pride and fulfillment we would have in providing to others the kind of nurturing, caring environment we wished our children were able to enjoy in their early years.

In meeting with the Primrose leadership team and getting to know the brand’s values and mission, we were drawn to not only the rich curriculum and approach to education but also the emphasis on character development.  “Who children become is as important as what they know” is a belief that is at the core of the Primrose Balanced Learning approach, and one that we both feel very passionately about.

Prior to becoming Primrose school owners, Heather built a successful business dedicated to helping clients design, renovate, and beautify their homes. She also had a career in early childhood education teaching elementary school students and supporting a special needs classroom. Heather holds a Bachelor of Arts in Human Development from Cal State Long Beach.

I have a corporate background in advertising and media working on leading global and national brands.  I led teams in developing business and brand growth strategies as well as consulting on digital transformation for our clients.  I’m a proud Longhorn, having earned a Bachelor of Business Administration in Finance at the University of Texas.

We have three wonderful children, Madeleine, Andrew and Dylan.  Maddie is a graduate from University of Georgia thriving in her career in corporate investments.  Andrew is proudly serving our country in the United States Air Force, aspirating to be a pilot.  Dylan, our youngest, is a skilled lacrosse player eagerly anticipating high school.

We are proud to offer the Primrose experience, and very excited to welcome you to our Primrose family!  ~ Heather and Thomas

Our family would love to meet yours.

Contact us to schedule a tour.
A child and teacher's hand on a bookA young boy playing with toysA young boy playing to the floor looking up at cameraA young boy smiling at cameraA young boy looking at cameraA child and teacher's hand on a bookA young boy playing with toysA young boy playing to the floor looking up at cameraA young boy smiling at cameraA young boy looking at camera